You need to treat the current economic climate as you would a terminal disease! If you were told you had a terminal disease what would you do? Unless you are ready to surrender and die, you would seek every possible solution? You would spend your last dollars in order to find a cure? You would travel to every corner of the planet seeking a solution? You would learn everything you could about the disease so you could find a solution to it!

This is exactly how individuals and businesses need to respond to the current economic situation. The economy is sick and it is no longer important that it is sick or how it got sick or who is to blame! The only thing that is important is what are YOU going to to find your cure!

There are only three possible actions to take and only one is correct:
1) Ignore- (that is what got us here- unwilling to confront the problem)
2) Retreat- (cut back, contract and get smaller- ultimately cease to exist)
3) Attack- (do everything possible to expand and live- survival)

Individuals, businesses and entire governments have already been through the stage of ignoring. (See foreclosures as one example of ignoring). This article is for those that are beyond ignoring and who are deciding whether to retreat or attack.

Most will incorrectly elect actions to retreat as a way to survive. Retreating shows up in management electing to cut spending, reduce payroll, stop hiring, eliminate advertising and quit training. While retreating may seem like the logical thing to do, you would never do this if you knew you had a terminal illness.
While it may seem counter intuitive to expand and attack the market at this time this is the only solution that will ensure you are a winner on the other side of the current scene.

Wilma Rudolph was the 20th of 22 children. She was born prematurely and her survival was doubtful. When she was 4 years old, she contacted double pneumonia and scarlet fever, which left her with a paralyzed left leg. At age 9, she removed the metal leg brace she had been dependent on and began to walk without it. By 13 she had developed rhythmic walk, which doctors said was a miracle. That same year she decided to become a runner and for the next few years she came in last in every race she entered. Everyone told her to quit, but she kept on running. One day she actually won a race and from then went on to win every race she entered. Eventually this little girl, who was told she would never walk again, went on to win three Olympic gold medals.

You can't win the race by not running. You can't hit the ball without swinging. You can't win in life by quitting and you will never find a cure by ignoring or retreating. "Approach your business challenges the same way you would a terminal disease- attack with all your resources, never retreat and never ignore!"

Call 800-368-5771 to discuss your business strategies.


Anonymous said...

cardone, you are a true super freak!

this post got me so fired up...

theres so many instances of people creating miracles with just their intention and determination...

thats the way to go, giving up is for those that dont see their own potential

thanks for all you contribute Grant

Anonymous said...

That was beautiful! Thank you for posting this blog.

Ed said...

I am forwarding this email to dozens of decision makers who are on life support and don't even know it. Your perspective is pragmatic and honest. It requires us all to give up self-deception and put our vision on the answer rather than focusing on the problem. We are all intimately familiar with the problem now. Thanks for reminding us that it's the CURE that's important. Without that, the disease consumes us all.

Anonymous said...

thx for the lift Grant. well written.