Recently I have been on numerous national radio shows whereby the host asked me what advice I have to counter the current economic "crisis".

There are three steps I suggest everyone take immediately:

1) Define what the correct crisis (problem) is for you.
2) Come up with a solution to the problem.
3) Once problem and solution are identified spend all your time and resources on the solution.

Do you even know what the word crisis means as it is thrown around quite loosely today. Crisis, a time of intense difficulty, trouble or danger, also it means (and I like this better), a turning point in a disease when an important change takes place indicating either recovery or death.

The first step is to correctly identify the crisis or problem for you. If you incorrectly identify the problem you can never come up with the correct solution( cure). At this time the media is convincing America that the crisis is increasing fuel and food prices. I don't believe this to be the correct problem because it doesn't explain the financial situation you had when food and fuel were half of what they are today.

Unless you come up with the right problem you can not come up with the right solution. And the solution is where you should spend all of your time and energy. You only identify the problem long enough to come up with the solution, then you spend no more time on the problem and ALL your time on the solution.

The financial crisis in America is not that that Americans waste fuel and food or even spend too much money (even though we do). The real issue is Americans waste their time, energy, efforts and their creativity talking about the problem, watching tv, and reading newspapers rather than spending time and energy on the solution. The solution is ALWAYS PRODUCE MORE. That means work more, give more service and ultimately collect more money!

Now is the time for ACTION and SOLUTIONS that involve Expansion not Contraction. A little hint, all solutions come in acts of expansion never in acts of contraction.

Identify the real problem then spend all of your energy and resources on the solution. Do everything you can to produce more! Get your family involved in producing more. The kids can get involved in your business or get a job themselves and contribute to the increased cost of living in America.

The Solution to $4 Gas by Grant Cardone

In the past week I have done two radio interviews on the gas situation, which the media refers to as the "Gas Crisis". I know this increase in prices is causing a lot of concern and pain for many Americans but crisis seems to be a bit exaggerated. A crisis to me would be earthquake, terminal disease, some major disaster, etc.

Here is the reality on this gas situation. America has paid below world prices for years and not just for gas but food and housing as well. Take a trip to Europe and see what they pay for gas, food and housing and you will know what I mean. Also, Americans have no discipline when it comes to how they use gas, electricity, or food. We drive when and where we want, waste energy like a drug addict uses drugs and we eat too much. We are a country of people that not only waste gas and food but more importantly waste time and effort. The waste of time and effort is the real crisis in America not the cost of fuel. Wasted efforts, wasted time, too little production, too much spending, not enough saving, too much attention on the problem and not enough action regarding a solution!

When individuals or a society won't discipline themselves then the market kicks in and will raise prices in order to discipline the individuals. As long as there is demand and use of a product the prices go up to the point where people finally say, "ok that hurts, no more" and start to limit the use of the product. At that point prices will stop rising.

Now I am not suggesting you quit using gas as a way to solve the problem but I am suggesting that you come up with a solution, quit wasting time, quit complaining and do something productive to counter the increase in prices. I could give you little tricks on how to best conserve gasoline like; fill up in the morning, pump on slow mode, fill up when you get to 1/2 of a tank, coast to the stop lights, and don't rabbit start but these things will only save you pennies and are ultimately not a solution to the problem.

These are the five steps I would suggest to handle the increase at the gas pump:

1) Clearly identify the real problem which is a lack of production. You have to produce more.

2) Change the focus of why you use your automobile. Use your automobile like a piece of equipment and its job is to transport you from one location to another in order for you to produce money. Most people use a car in order to spend money rather than increas production. A guy get in his car and drives to the grocery store to buy a box of cigarettes. He spent half a gallon in gas to make a 5 dollar purchase and then complains the next day about what it cost him to drive to work. Use the car like a piece of equipment and only use it to handle production activities!

3) Know your Exact Increase Cost in Gas. (this is critical to get understanding of the actual cost to you). If you drive 15000 miles a year and your car gets 18 mpg, you are going to need to purchase 833.3 gallons of gas x 4 Dollars equals 3333 a year. You probably spent 2083 last year so the difference is 1217 dollars. (Formula- Miles driven/MPG = Gallons Needed X Cost of Gallon- Cost last year= Increase. (If you consider 1217 dollars a crisis you have led a sheltered life.)

4) Figure out exactly what you have to do to make up the 1217 difference. This is the most important point! Figure out what you have to do to solve this 1217 situation. Production is the only solution to money problems! Produce and Create. Raise your prices, earn a promotion, take on another job, do some work for your rich neighbor- PRODUCE!

5) Economize- Reduce all use of your automobile to ONLY those things that are productive or absolutely necessary. Make a list of only those things that are absolutely necessary use of your vehicle. You can probably decrease your use of fuel by 25% by not wasting trips. Example- Shop on the way home from work and only shop twice a month.

Simply put, use the gas when you have a chance of producing money and discipline yourself not to use gas when you are just going to spend money. Also quit wasting your most valuable assets of time, energy, effort and action!

Grant Cardone, Author, CEO and Entrepreneur

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"The Greats" by Grant Cardone

For thousands of years wealth has been amassed, successes created and riches accumulated by those that could successfully sell, convince and persuade others to support their ideas and products. These people that are able to make their projects, companies and ideas get sold did not approach selling as a job or a career or even an activity anymore than they would consider breathing something you do to stay alive. They approached every opportunity with a full understanding that to get what they wanted they had to sell and close others on supporting them in their dreams and they did so without reservation!

Those successes, riches and wealth still exist today but only for those that fully understand the importance the vital role of selling. Most people never get what they want in life only because they do not know how to sell others on their dreams.

The greatest shortage on this planet is not oil, water or ocean front property, the greatest shortage is of people that fully understand how to sell others on their ideas, their products and their dreams.

Most people think of selling as an activity and this is incorrect as selling is a requirement not an activity. This is good news for those who dare take a moment to conquer this area as the world waits with its fortunes and for most the world selling is a huge blind spot! Billions of people don't even know they need sales in order to achieve their dreams. There are hundreds of millions of people that call themselves salespeople of which only a few of those have even a clue of what they are doing. Then there are "the Greats" which know all the secrets of selling that make the game so easy and that is what this book is about.

The "greats" first, know that selling is not something you do, but something that is required in order to expand, grow and prosper. These people know that the only thing that limits their success is their imagination and the ability to convince others to say yes to their ideas! The "greats" think differently, act differently and work differently. The way rich people think different than poor people, "the Greats" have a different set of rules they live by. They have acquired a different attitude about life as they know all success is only limited to their ability to attain a yes!

They are paid immense fees compared to their peers and they are successful in all their endeavors because they know how to close a deal! Their companies out-produce their competitors, their projects sell out faster, and the charity events they support raise more money! Selling, for these people, is so thoroughly understood and mastered that it requires no effort and no longer looks like selling.

When the economy crashes, the ‘greats’ may experience small dips in production, but they still prosper, while others lose their jobs. The "greats" don’t have ceilings on their earnings and know that their income depends solely on their ability to get in front of customers. When I was twenty-five years of age, I made the commitment to KNOW everything there was to know about the game of selling. Everyday I read and listened to everything I could absorb regarding selling, persuasion, negotiating and closing.

He who knows what he’s doing and every nuance of his career doesn’t have to get enthusiastic, because he KNOWS. When you know something you no longer have to think about what to do you just do. When you KNOW something completely you can predict outcomes successfully. When you KNOW with certainty you will acquire true confidence. When you KNOW for sure others will agree with you because they see you KNOW.

The only shortage on this planet are people that fully understand how to sell others on their dreams. No dream can become reality without someone selling it to others! Inside lies the secrets that will insure your dreams come true:

"Selling The Secret to Success should be put in the hands of anyone who wants to run a successful company and should be the "Bible" for anyone in sales. This book is amazing YOU HAVE TO READ IT.“ Kerri Kasem, Radio Personality

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